Natividad Martínez Madrid is Professor at the School of Informatics, Reutlingen University (Germany). Natividad is head of the IoT Lab and Director of the AAL-Living Lab in Reutlingen. Natividad is also Professor at the Sechenov Medical State University in Moscow (Russia) for Information and Internet Technology. She is investigating in wearable devices, interactive systems, big data and mobile health apps.